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Interactive Alchemy

When our consulting team bought ourselves out of EDT Learning to form our own company, we wanted to highlight our expertise in turning very raw ideas into golden content, thus the name Interactive Alchemy, Inc. I bounced a ton of ideas around with our fearless leader (some early sketches included below), and we ultimately landed on a design that was very literal.

No small part of the identity’s success is due to the remarkable Neutraface typefaces from House Industries. And while this logo design isn’t my favorite at face value, I think I made superb color choices, and over the years every employee took a lot of pride in representing the Interactive Alchemy brand.